As e-commerce in the United States enters the year-end period, widely regarded as the “peak point” of consumer spending, FlashShip officially announces the launch of its Ornament Fulfillment service directly in the U.S. market. This move marks a significant milestone in expanding production capacity, optimizing the supply chain, and accelerating delivery speed for the POD seller community.
The decision comes at a pivotal time, as the market for ornaments and personalized holiday décor is experiencing its strongest growth in recent years.
Market Landscape: Ornaments Become a Lead Product for the Year-End Sales Season
According to reports from Statista and the National Retail Federation (NRF), consumer spending in the U.S. during the holiday season particularly from October to December accounts for 25% to 30% of total annual expenditure. Within this period, the Christmas décor segment alone reached a market value of over USD 6.7 billion in 2024 and is projected to maintain steady growth throughout 2025–2026.
Among these, ornaments especially personalized ornaments have emerged as one of the fastest-growing product categories. The personalization trend continues to expand rapidly, moving from gifts into home décor and family keepsakes. On platforms such as Etsy and Amazon Handmade, sales of personalized ornaments grew by an average of 35–50% annually between 2020 and 2024.
High demand, healthy profit margins, and flexible production capabilities have made ornaments a strategic product for many sellers. However, success in this segment heavily depends on fulfillment speed, including order processing, printing, and delivery.
Why FlashShip Is Launching Ornament Fulfillment in the U.S.: Addressing Three Major Challenges in the POD Industry
In its latest announcement, FlashShip stated that the decision to add ornaments to its U.S. Fulfillment system is the result of a comprehensive review of operational and market factors during Q4. The company identified three key challenges that POD sellers worldwide especially those in Vietnam commonly face when selling seasonal products:
Effectively Solving Slow Delivery Times During the Peak Season
Producing ornaments overseas often extends delivery times to 10–20 days during high-demand periods. This significantly impacts the buyer experience and reduces competitiveness against U.S.-based sellers.
By shifting production directly to the United States, FlashShip is committed to shortening delivery times to just 2–7 business days, increasing conversion rates and substantially reducing order cancellations caused by missed gift-giving deadlines.
Minimizing Logistic Congestion Risks in November–December
The period from mid-November to December 24 is when shipping networks especially USPS and FedEx frequently experience heavy overload. By reducing international transit distances, FlashShip can significantly minimize risks arising from lost packages, delayed deliveries, port congestion, and customs bottlenecks. This ensures greater stability and reliability across the supply chain during the most critical time of the year.
Meeting Higher Demands for Print Quality and Error Control
Ornaments especially those made of wood, acrylic, or metal require advanced printing technologies to ensure stable color output, strong adhesion, and tightly controlled surface quality.
FlashShip reports that it has implemented a specialized three-step QC process for its U.S. Ornament line: surface inspection of the blank, post-processing color verification, and impact-resistant packaging checks. The print error rate is committed to staying below 1.7%, meeting fulfillment standards for highly personalized decorative products.
Enhancing Competitiveness for Vietnamese Sellers
Industry analysts note that FlashShip’s launch of Ornament Fulfillment in the U.S. is a strategic move on multiple levels, far beyond simply adding a new product line.
Expanding Production Capacity Directly Within the Largest Consumer Market
The U.S. accounts for more than 70% of global ornament sales. Establishing a fulfillment facility in the United States brings FlashShip closer to end customers, optimizing delivery speed, reducing logistics costs, and minimizing risks associated with fluctuations in international shipping times. This strategy mirrors the operating models of major POD providers such as Printful and Printify, enabling faster and more efficient service for the domestic market.
Strengthening the Competitiveness of Vietnamese Sellers on Global Platforms
In the competition against U.S.-based sellers, operational geography has always been a major barrier for Vietnamese sellers. Fulfilling orders directly in the U.S. enables Vietnamese sellers to compete on equal footing in terms of speed, reduce return rates, increase 5-star reviews, and improve the performance of high-conversion ad campaigns. This advantage is especially critical during peak sale seasons, when even a few days’ difference in delivery time can determine the success or failure of an entire campaign.
Optimizing the Supply Chain for the 2025–2026 Strategic Roadmap
The POD market is moving toward a stage of “high-speed personalization” (Hyper-personalized Fast Fulfillment). Therefore, launching an Ornament production line directly in the U.S. is viewed as a foundational step for expanding printing technologies, preparing to roll out new seasonal and décor product lines (such as stockings, wood frames, and gift-season solutions), and establishing a multi-node fulfillment network in the near future.
Impact on POD Sellers: New Opportunities and New Pressures
The introduction of U.S.-based Ornament Fulfillment brings clear opportunities, but also new challenges, for the POD seller community:
Opportunities to Expand Revenue During the Holiday Season
Sellers can capitalize on the sharp rise in demand for personalized ornaments, diversify their product catalogs, and broaden their reach to U.S. domestic customers. Research shows that products delivered within 5 days have conversion rates that are 18–35% higher compared to those delivered within 7–14 days.
Pressure to Elevate Design Quality and Customer Experience
As delivery speeds increase, the competitive focus shifts toward design quality, visual presentation, optimized listings, and advertising performance. This requires sellers to invest more in product media, study U.S. customer behavior, and build more professional, seasonally-focused collections.
FlashShip’s official launch of Ornament Fulfillment in the United States marks an important milestone in its strategy to expand production capabilities and elevate the end-customer experience. As personalization trends continue to grow and ornaments remain a core product category during the holiday season, this decision enables Vietnamese sellers to compete more fairly with the U.S. domestic market.
In recent years, delivery speed and product quality have become the two decisive factors for scaling during Q4. With the introduction of its U.S.-based Ornament line, the POD seller community is expected to significantly reduce return and cancellation rates while improving conversion performance during peak shopping periods. FlashShip affirmed that it will continue investing in printing technology, expanding its décor and gift product categories, and further enhancing its U.S. fulfillment capabilities throughout 2025–2026.
